Display advertising : an hour a day

Booth, David. (Author). Koberg, Corey, 1977- (Added Author).

Summary: A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.

Record details

ISBN: 9781118227343
ISBN: 1118227344
ISBN: 6613904899
ISBN: 9786613904898
ISBN: 9781283592444
ISBN: 1283592444
ISBN: 1118179714
ISBN: 9781118179710
Physical Description: 1 online resource (1 volume) : illustrations.
remote
Publisher: [Place of publication not identified] : Sybex, [2012]

Content descriptions

General Note:	Date of publication from resource description page. Includes index.
Formatted Contents Note:	Online advertising -- Overview of display advertising -- Fundamental display advertising concepts -- Month 1 : planning your campaigns -- Month 2 : targeting your audience -- Month 3 : building your first display campaign -- Month 4 : creating image ads -- Month 5 : video ads -- Month 6 : launch and measure your campaign's performance -- Month 7 : optimizing the performance of your campaigns -- Month 8 : advanced topics -- Month 9 : using LinkedIn and Facebook display ads.
Language Note:	English.
Source of Description Note:	Online resource; title from PDF cover (Safari, viewed Mar. 8, 2013).